Leighton Zink: Making FJORD Worth Our While

Sitting in Journalism class is getting surprisingly productive—it’s enough to make one worry. I honestly can’t remember the last time I spent this much energy, or time, genuinely entertained with the content of a course. To be fair to everyone involved, however, I really can’t remember a great deal about anything beyond last year.

And for those of you that haven’t yet heard of Journalism, well, there’s a reason for that. The course, launching fresh this fall, is a remastered version of WCI’s previous yearbook program. Complete with an updated curriculum and a host of new teaching talent, it looks to expand on journalistic skill, in a series of mediums beyond print.

This year, we’ve decided to put together a website—a place where news can be shared, advice passed on and moments captured. We know that for a consumer, there is nothing more satisfying than convenience, and in our product, that’s something we aim to deliver. With a classroom of contributors, the expectation is a feed that not only releases content at an engaging frequency, but with the diversity of the community it reflects.

Sales pitch aside, what we’re really aiming for is a collaboration that holds your viewership. And if in doing so, it manages to capture the interest of our team with something more than just marks, then hey, good for us. So far we’ve had positive results. And what I mean by that, is that you’ve stuck with me this far, haven’t you?

So where does that get us? Well, for you, the reader, this is where you’re going to have to make some decisions. Check out the Fjord the next time you’ve got a free minute (or 20) in class. Flip to our page when you’re procrastinating on that essay. Bring up one of my articles instead of grading that first test on your Friday night off. Or don’t. Your time is yours, and while I can’t tell you how to spend it, I can tell you that twenty-odd seniors will try their hardest to make it worth your while.

As for me? Well, I’ll be here every week, working on some story or another. Perhaps a comment on student life, a review of my favourite place to grab a bite, or some unsolicited advice on growing up. Who knows? Some weeks you might even learn something.

If nothing else, our own interest certainly keeps things engaging. Students appear genuinely excited to be creating something as a teamhell, even I’m excited. Perhaps it’s just that this-will-be-the-year feeling we always seem to get come September, but for some reason, I don’t quite think so. It sure feels like more than that.