Focus on Apple Event October 2018

Two months after the release of three new models of iPhone, Tim Cook kicked off the Apple Special Event on October 30, 2018, at the Brooklyn Academy of Music. During this event, he unveiled new star products including; The 2018 MacBook Air, iPad Pro as well as Mac mini. Also, the ungraded IOS system, IOS 12.1, is officially published. This Apple Event represents the end of all the new products this year, although we did not see some stuff that we were hoping for, like new AirPods or the AirPower wireless Charger, it is still exciting for most tech fans to see some new breakthroughs and it draws a line under the phenomenal 2018.

 

MacBook Air is always the most beloved model in terms of all the MacBooks. This time MacBook Air got rid of the thick border surrounding the screen and makes it 50% narrower. It catches the last train of “full-screen trend” in terms of the current laptop market. At the same time, the unsharp display was replaced by a Retina display which provides four times the resolution for over four million pixels. Another highlighted feature is the Touch ID, users are able to unlock the MacBook and shop online using Apple Pay all with a single touch. Some updates of hardware can also be seen on the new MacBook Air. An eighth-generation Intel Core i5, an up to 16GB memory, an up to 1.5TB SSD are installed in a laptop which only weigh 1.25kg. Another big change is that they replace all the ports with two Thunderbolt 3 USB-C ports. It provides high speed but sometimes cannot be that convenient for some users.

Then it comes to Mac mini. It is actually a box that can connect to a display with MacOS system installed and some powerful hardware. Basically, the new generation of Mac mini experience an update on every single hardware. It provides a new eighth-generation 6-core and quad-core processor, a faster DDR4 memory up to 64GB, a fast all-flash storage with up to 2TB SSD. Also, Mac mini is equipped with many ports: HDMI 2.0, four Thunderbolt 3 USB-C ports, 10Gb Ethernet, two USB-A ports as well as a 3.5mm headphone port. Perhaps there are not many outstanding features in this new product, there is still a progress made.

The most conspicuous one among all the new products is definitely the brand-new iPad Pro. According to the Apple Event, it is completely redesigned and packed with their most advanced technology. It applies an LCD that stretches from edge to edge and top to bottom, and because of the new design, models of all size become smaller and thinner compared to the last generation. Also, the new iPad Pro use the familiar Face ID and gestures control from the iPhone X. The new iPad pros are powered by a new A12X Bionic which features an 8 core CPU with four performance cores and four high-efficiency cores, it is said that each core performance is up by 35% and the graphics performance is 2x faster. It also delivers all-day battery life and the high-end version enables 1TB in storage capacity. They also turn the lightning connector to USB-C. At the same time, the second-generation pencil has been published and it is completely redesigned. The new apple pencil can attach magnetically and it automatically pairs and starts charging wirelessly. There is a whole new way of interacting with the Apple pencil: tapping twice to switch modes, this behaviour will be customizable.

Then it comes to the discussion of advantages and disadvantages. Indeed, MacBook Air is a huge step forward in terms of hardware and appearance design. It starts at $1,499 if you’re okay with 128GB, which is obviously not enough in the current situation. You need to pay $1,749 for a 256GB SSD. In my opinion, to begin with, the MacBook Air series featured with a lower price for everyone to enjoy the excellent experience of macOS, however, although the new one is updated to a great extent, the price is not affordable for some original users to change a new one. Moreover, there are only two Thunderbolt 3 ports, they provide a higher speed, but the truth is that we still need ports like USB-A, 3.5mm headphones and HDMI. Under the current circumstance, consumers need to buy external equipment to get additional ports. In general, it is still a good choice for those who prefer macOS to Windows and have enough purchasing power. Mac mini is actually not that innovative, in my opinion, the audiences of this product are greatly limited because the orientation of this product is not clear. Businessmen and students would definitely prefer MacBook series. There is no graphics card inside and the processor is still Core i3 and i5. If Apple Inc. makes the audient clearer, it would have a greater sales volume. The new iPad Pro is the most competitive one compared to the other two new products. It is a huge revolution, it is improved in several different aspects, a new design would categorically attract more consumers. The overall upgrade and the terrific performance would appeal to a wider range of consumers. The combination with second-generation Apple Pencil and keyboard add more charms to the new iPad Pro. In my opinion, this new iPad is almost perfect compared to other products on the market and is well worth buying.

 

References and Pictures resources:

https://www.apple.com/ca/

Apple’s new MacBook Air, Mac mini and iPad Pro are a mixed bag for musicians

Apple’s new MacBook Air, Mac mini and iPad Pro are a mixed bag for musicians

https://www.apple.com/ca/apple-events/october-2018/